Sony Pictures Malaysia approached us for support with their pre-screening social media content. While working with big franchises like Insidious, there were unique challenges that arose. Localisation of content required a deft understanding of the local audience, all while working under the constraints of the brand guidelines provided to us.

The client requested a range of posts to drive engagement and awareness of the movie.

To further boost audience awareness, a sticker pack was designed for use on Instagram stories.